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Zag: The Number One Strategy of High-Performance Brands Marty Neumeier
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When everybody zigs, zag,” says Marty Neumeier in this fresh view of brand strategy. In his first book, THE BRAND GAP, Neumeier showed companies how to bridge the distance between business strategy and design. Zag: The Number One Strategy of High-Performance Brands by Marty Neumeier. Zag: The Number One Strategy of High-Performance Brands Peachpit Press | 2007 | ISBN: 0321426770 | 192 pages | File type: PDF | 3 mb When everybody. Lord, I bought a lot of those over the years. اینجاست که شاید لازم باشد برای رویارویی با شرایط جدید، برند را بازتعریف کنیم؛ برای ساخت برندی متمایز. Zag: The Number One Strategy of High-Performance Brands, by Marty Neumeier. How to Be Different: “Zag!”You probably know Marty from his book “The Brand Gap”. I left off a lot of design books. Made to Stick: Why Some Ideas Survive and Others Die, by Chip + Dan Heath.